Sup! Protein is the first protein powder specifically formulated to provide the ideal balance of nutrients, protein, and glycine. It supports the teenage body’s ability to self-generate protein. The brand is designed for young, active wellness enthusiasts. It features a friendly, minimalist aesthetic. This aesthetic blends playful fonts, muted bright colors, and geometric imagery. This thoughtful design conveys health, simplicity, and approachability, perfectly aligning with its target audience’s lifestyle and values.