Pathloom Website
(Redesign)
✫ UX/UI Design + User Testing
✫ 2024
✫ ROLE: Pathloom UX/UI Internship
OVERVIEW:
This project focuses on designing an intuitive, user-friendly website that enhances Pathloom’s website. The website is built in WordPress, leveraging SEO optimization techniques, Figma design from the design team, and customized tools for blog migration.
PROBLEM
Before their redesign, Pathloom’s website lacked visual aspect and was heavily text-based, making it difficult for users to navigate efficiently. The color scheme did not complement the text, reducing readability and hindering user experience. Additionally, the site failed to promote the app effectively, resulting in missed opportunities for user engagement and downloads.
ORIGINAL DESIGN
REDESIGN
SOLUTION
Our redesign strategy centered around creating a more engaging and user-friendly experience. This began with establishing a modern aesthetic through a new color palette, complemented by reorganized and expanded content for improved navigation. To ensure a seamless user interface, we restructured the page flow, eliminating the abrupt section breaking. The download button was strategically positioned across the website to encourage and facilitate user downloads. Lastly, content was thoughtfully categorized, and text spacing optimized for enhanced readability.